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Friday, August 12, 2011
Create Your Own Designer Wedding Album
If you have been to a recent bridal show, you have witnessed the impressive growth of an entire industry revolving around wedding albums. Some brides are even choosing their photographer based on the quality of their albums. For those photographers who have mastered the art, making albums has become a key revenue generator for their business. In fact, I have spoken to photographers who have lowered their coverage prices and put more energy into making high-end albums. Even with significant coverage price reductions, many photographers are generating higher profit margins due to increased album sales. The key is creating a custom one-of-a-kind album that your clients will love. This can be very intimidating and push you out of your comfort zone behind the camera. To take the edge off creating your first album, we will explore some techniques the professionals use.
What are the style options?
Most albums fall into two categories, flush-mount or matted styles. Both can be bound in beautiful leather and look very elegant, but there is a significant difference. Matted albums are ones you have probably seen from the days of yore. They consist of actual photo-prints that slide inside pre-cut matte layouts, typically 1-4 photos per page. There are several layout options available with this style, but your flexibility and creativity is limited because can’t deviate from the provided template. To me, that is a deal breaker and is the reason this style of album is becoming less popular.
Flush-mount albums, sometimes called “magazine style”, are much more versatile. You are only limited by your imagination and graphic design skills. Each page is digitally printed as a single image and is then hard mounted to give thickness and strength. You can drop in as many images as you would like, use background images and have images span the entire width of two pages. Some album companies use a technique of one seamless photo with no split, just a fold down the center. So which style do you choose, flush or matte? In reality, it’s not your choice; it’s the bride’s. I recommend you have a sample album of both types to show perspective clients, but I generally steer them towards the flush-mount style because of the higher image count and the uniqueness of the book.